Aura McKay, MPA is the founder of Business of Creativity, an internationally award winning photographer, an inspiring speaker, and effective business coach for freelance creatives. 

As a long time (now retired) member of the PPOC, she knows first-hand the challenges of pricing photography services, marketing effectively, and running a profitable business with confidence. 

Along with a background in Financial Management and Marketing Communications, Aura brings an enthusiastic, no holds barred, get right-to-the-heart-of-the-matter approach to her online courses, one to one coaching, and mastermind community. 

She is committed to helping photographers and other freelance creatives to earn more, do less, and feel confident in their businesses by bridging the gap between creativity and commerce. 

Program Overview for Aura McKay

5 Core Questions to Master Your Marketing

Whether you market your services to individuals or to businesses, whether you offer packages or do custom pricing, whether you are brand new or a seasoned pro – all marketing starts with these 5 Core Questions. Beyond just telling you what those questions are, Aura will help you figure out how to answer them for your business. 

Once you have the answers to your core questions, marketing becomes easier and more effective. 

You’ll walk away knowing:

  • the 5 core questions to master your marketing
  • the framework for effective marketing communications
  • how to adjust your message to each stage of the Buyer’s Journey